Top 5 Photo and Video Apps in South Africa for Q4 2023

Throughout the fourth quarter of 2023, the top 5 photo and video applications in South Africa exhibited varied performance in terms of downloads, revenue, and active users. Here’s a closer look at the metrics for YouTube: Watch, Listen, Stream, Canva: Design, Art & AI Editor, Instagram, Google Photos: Backup & Edit, and FaceApp: Perfect Face Editor.

YouTube: Watch, Listen, Stream saw a significant fluctuation in weekly downloads, starting at 31.7K in late September and peaking at 44.7K in the first week of October. The app maintained a consistent revenue stream, closing the year at $33.6K in the last week of December. Active users remained steady, hovering around 18M throughout the quarter.

Canva: Design, Art & AI Editor experienced stable weekly downloads, ranging from 13.8K to 16.6K. Revenue peaked at $28.6K during the last week of November, while active users saw a slight increase, ending the quarter at approximately 230K.

Instagram enjoyed high download numbers, with a notable peak of 159.7K in early October. The app’s weekly revenue varied, peaking at around $11.3K in late October. Active users remained robust, averaging around 4.8M throughout the quarter.

Google Photos: Backup & Edit saw a steady increase in revenue, reaching $8.9K in the final week of December. Downloads fluctuated, starting at 26.9K in late September and stabilizing around 18.9K by the end of the year. Active users showed a consistent trend, averaging close to 8M.

FaceApp: Perfect Face Editor had a unique trajectory, with a spike in weekly downloads to 7.8K in late October. Revenue also saw an uptick, peaking at $11.5K in the last week of December. Active users increased significantly, peaking at 40.2K in late October.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower's platform.